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Meet the Team


Bull Oak Capital provides portfolio management services and custom financial plans for working professionals in the southern California region and across the U.S. We are a fee-only Registered Investment Advisory firm that acts as a fiduciary for our clients.

Our team of financial professionals is here to provide exceptional service, financial planning, and portfolio management for our clients.

Ryan Hughes

Ryan A. Hughes

Founder & Portfolio Manager

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Peter Campbell

Peter Campbell

Lead Advisor

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Alyssa Manen

Alyssa Manen

Client Service Associate

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Ryan Hughes

Ryan A. Hughes

Founder & Portfolio Manager

Thank you for considering Bull Oak Capital to help you with your financial planning and investment management needs! The firm is a result of a graduate research project I completed at UCLA. Bull Oak Capital was created in 2014 with three primary goals: to create a world-class firm that provides fee-only (conflict-free) advice to its clients, to offer a no-nonsense, better-performing investment strategy, and to help our clients solve complex financial planning issues.

I have over a decade of finance experience that includes time at several large Wall St. firms, such as Merrill Lynch and Morgan Stanley. To be frank, the idea of starting my own firm was created early on while working at these firms. Wall Street’s incentives are not always aligned with their client’s needs.

I earned my MBA degree from UCLA Anderson in 2014 where I was awarded the J. Fred Weston Finance Award for academic excellence, was nominated as a GAP Fellow (the top 5% of program thesis participants), and I was the ASAM Chief Investment Officer. While at UCLA, I completed an in-depth independent graduate research project where I wrote an original whitepaper on Risk-Contribution Analysis and Value Investing as a basis for portfolio management.

I also earned my B.S. in Business Administration from the USC Marshall School of Business. If you are wondering whether I root for the Trojans or the Bruins, I root for the Trojans. Fight On!

I am a proud U.S. Navy veteran where I served two deployments onboard the USS Jarrett as a VBSS team member. I have an amazing wife and two wonderful kids and when time permits, we love to travel.

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Peter Campbell

Peter Campbell

Lead Advisor

Peter works directly with professionals and retirees by helping them achieve their financial goals. He focuses on comprehensive financial planning, driving tax efficiency, and helping those better understand the financial markets and its relation to one’s long-term success.

Peter’s unique experience in equity compensation and employee stock option planning brings advanced capabilities to highly-compensated professionals and executives looking to minimize tax liability and portfolio risk.

Peter competed nationally on the top-ranked UCLA golf team, winning multiple events during his four years while also being named to the UCLA Director’s Honor Roll.

After graduating from UCLA with a B.A. in History, he had a ten-year career as a professional golfer competing around the world. During this time, he had the opportunity to work with and consult for businesses in the golf, performance technology, and sports apparel industries.

He has completed the Uniform Investment Advisor Law (Series 65) Exam and is a Certified Financial Planner (CFP®) candidate. He writes about equity compensation, stock options, and more on his personal finance blog.

He grew up in San Diego and currently lives in Encinitas with his wife and two young daughters. He enjoys playing golf, surfing, and traveling with his family.

Alyssa Manen

Alyssa Manen

Client Service Associate

Alyssa brings over 10 years of financial institution experience to the firm from both locally and nationally operated organizations. Her experience has equipped her with a strong operational background and an understanding of the importance of building a relationship with clients in order to provide them with an unmatched personal experience.

Alyssa holds a B.A. in Political Science from SDSU and an M.A. in Strategic Communications from National University. She is a life-long San Diegan, who enjoys spending time with her son and extended family, traveling, and visiting Disneyland as frequently as possible.

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